About
Hi, I'm Durga.
I’m a sourcing and NPD consultant who knows retail inside out. I’ve worked across homeware, gifting, furniture and pet food, from shop floors to head offices, for brands that range from well-known giants to fast-growing challengers.
My passion is making great things even better. I’m all about continuous improvement and building strong relationships because I believe that’s where the magic happens. I love digging into the details of the supply chain because that’s where real opportunity lives.
I hold a BA in International Business with German and a Level 4 CIPS diploma. I’m currently working towards Level 5. I speak English fluently and have a working knowledge of Gujarati and German.
Outside of work you’ll find me travelling, reading, gardening or happily chatting about my pet tortoise to anyone who’ll listen.
My mission is simple. To help retail businesses thrive by offering strategic, tailored guidance, all delivered with a collaborative and no-nonsense approach.
If you want someone who brings real experience, sharp insight and a genuine passion for your success then let’s talk.
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About
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Mission
To empower challenger brands to stand out and succeed in the competitive retail world. I provide expert, tailored guidance that helps you build a strong foundation, sharpen your strategy, and unlock growth opportunities.
I’m here to tell it to you straight and deliver practical advice that drives real results, so your brand can thrive, compete confidently, and grow sustainably.
Vision
To see more challenger brands confidently disrupt the retail space with purpose, passion, and authenticity.
I want to help create a future where these brands not only survive but thrive, building resilient businesses that make a real impact, inspire change, and reshape the shelves so consumers have access to the very best.
