I help product-based businesses get ready for retail and stay ready.

With years of experience as a retail buyer and product developer for brands such as John Lewis, Next, Laura Ashley and tails.com, I know exactly what makes a brand stand out to Buyers and what makes them walk away.

It is never just about the product.
It is about the strategy, the supply base and the foundations behind it all.

Now I use that experience to help ambitious founders and growing brands turn great ideas into commercially sound retail ready products that buyers want to say yes to.

I am known for being honest, direct and a little audacious. I'm the kind of person who will tell you what you need to hear not just what you want to hear. My clients come to me when they want clarity, confidence and someone who truly understands what it takes to get a product from idea to shelf.

If you are building a brand that deserves to be seen on shelves and in baskets, I can help you make sure it is ready operationally, strategically and commercially.

Let us get your brand where it belongs.